Advertising World | Databases | Market research | Sound and image sources of ads: a brief sampling | Information access guides and handouts
Advertising World
UT Austin Department of Advertising's: Advertising World:
The Ultimate Marketing Communications Directory
Databases
Academic OneFile |
Academic Search Complete |
Business & Company Resource Center |
Business Source Complete |
Communication & Mass Media Complete |
Daylife - a new way to explore the world |
Encyclopedia of International Media and Communications |
Factiva |
Hoovers.com |
LexisNexis Academic |
RedBooks.Com |
Standard Rate & Data Service (SRDS) Publications
Market research
AD $ Summary |
Advertising Age: Data Center |
ClickZ |
eMarketer |
Gartner.Com |
Google.Trends Labs (in development) |
Mintel |
Simmons Market Research Bureau's Choices 3.
Note: available only in UT Libraries on UT Libraries computers. |
Statistics and Demographics
Sound and image sources of ads: a brief sampling
Ad*Access |
Advertising Age® |
Adweek Best Spots |
ArtStor |
Emergence of Advertising Art in America: 1850-1920 |
Gettyimages® |
Google Image Search |
Internet Archive: Prelinger Archives includes ads |
Luerzer's International Archive |
Mixed Messages: Tracking Political Advertising (washingtonpost.com) |
New York Public Library Digital Gallery |
Super Ad Bowl: Two Decades of Players (The New York Times) |
SUPERBOWL-ADS.COM |
Webby Awards: nominees and winners (websites, interactive advertising, online film & video, mobile) |
YouTube
Information access guides and handouts
ADV 385 Media Management (Daugherty- Fall 2008)
ADV 344K Advertising Research (Choi - Fall 2008)
Graduate Student Orientation Handout (Fall 2008)
ADV 344K Advertising Research (Daugherty - Summer 2008)
